The mission

A seven-year commitment to a better idea of growing up.

The Foundation was started in 2023 with a single, uncomfortable question: what would a world feel like if young women were actually prepared for it, spiritually, intellectually, and economically? This is what we're building the answer to.

01 / The Why

Culture moves faster than policy.

For decades, the conversation about young women has lived in legislation and academia. Those are slow machines. Culture is not. A song, a retreat, a fashion campaign, a classroom moment: these move people in days, not decades.

The Foundation treats culture as infrastructure. We build in it. We teach through it. We measure impact inside it. This is why fashion sits next to curriculum, why a retreat sits next to a policy paper, why an AI companion sits next to a school garden. They're all the same lever, pulled in different registers.

We are here to:

  • Teach young women what no syllabus is teaching them.
  • Build spaces where spiritual work is taken seriously.
  • Fund sustainability projects that treat soil and story as one system.
  • Advocate for legal protections where young women are most exposed.
  • Leave behind an operating system, not just a set of programmes.

02 / The Founder

Cheney.

Cheney is the founder and CEO of the Love Happiness Freedom Foundation. Her work sits at the intersection of fashion, spirituality, and development economics, three fields most institutions insist should stay separate. The Foundation exists because she refuses to.

Before the Foundation, Cheney built a career across fashion, cultural strategy, and spiritual practice. The Foundation is not a pivot. It's the consolidation.

She leads from the inside. She runs every retreat herself. She signs off on every partnership. Young women at the Foundation don't meet a brand: they meet the person who built it.


03 / The Arc

A seven-year arc, in the open.

When the Foundation was formed, we committed to a seven-year public mission. Here is where we are in it. Nothing moved, nothing softened.

Y1 / 2023
Foundation, formalisation, first cohort
Registration. First women's retreat. 7 Pillars curriculum v1 drafted.
Complete
Y2 / 2024
RESET Mozambique launched, first schools integrated
Four partner schools. Organic Seeds initiative piloted. Annual Report 23/24 published.
Complete
Y3 / 2025
NAVID built, studios opened, Woodstock HQ stood up
AI companion shipped. Creative Studios programme launched. Annual Report 24/25 published.
In progress
Y4 / 2026
EduAI at scale, app launch, model protection advocacy
Platform rollout. Legal framework published. 1,000 retreat graduates target.
Ahead
Y5 / 2027
Regional expansion beyond Mozambique
New country partnerships. WeFree Points pilot. First international retreat cohort.
Ahead
Y6 / 2028
Institutional handover begins
School programmes transition to local stewards. Research arm independently funded.
Ahead
Y7 / 2029
The mission matures, the movement continues
Full seven-year impact report. Next-generation Foundation leadership named.
Ahead

We didn't want to start something we couldn't finish. Seven years is long enough to actually build. Short enough to be held accountable.

Cheney
Founder & CEO